Experience
I’m a strategic marketer with a decade of experience working in brand, community and content. I’ve worked at both established brands (Forbes and Nasdaq) and fast-paced startups, overseeing every aspect of the marketing funnel. I’m energized by creative solutions that drive real impact.
With unique experience in editorial, digital marketing, events and partnerships, I put the audience first to drive growth and brand loyalty.
Past and Current Clients
Freelance Content Consultant
Partner with writers to build content distribution systems that drive desired results.
Director of Brand Marketing
The Information
Implemented comprehensive rebrand, including project managing a rebuild of the digital publication’s site.
Ideated, launched, and ideated brand campaigns focused on subscriber retention, growth and awareness.
Executed PR strategy shift which led to cost savings and organic coverage in Digiday and Forbes.
Director of Marketing
Voice
Managed all aspects of the marketing, communication and events strategy.
Built and managed team of marketers and designers.
Drove user acquisition efforts using paid media, content marketing, OOH and influencer marketing.
Head of Social Media
Nasdaq
Advised companies on marketing strategy surrounding IPO activities, including internal comms, experiential activations, digital marketing and paid media.
Managed channel activation strategy between units, including budget tracking, internal reporting, and project management.
Senior Content Manager
Forbes
Transformed social media strategy into audience engagement systems that drove increased traffic and community brand affinity.
Piloted social-first video series which led to six-figure revenue deals with brand partners.
Spearheaded partnerships between the social media, audience, events and editorial teams to maximize resources and modernize marketing stacks.
Education
B.S. Journalism, International Studies, Global Health
Northwestern University
Skills
Branding & Identity
Social Media Marketing
Content Strategy
Team Management
GTM Strategy
PR & Communications
References
Contact info available upon request
Salah Zalatimo
CEO, Voice
Erika Velasquez-Alpern
SVP of Marketing, New Stand
Karl Wells
Chief Revenue Officer, The Washington Post
Shae Carroll
VP Social Sales, Forbes
Testimonials
“I had the pleasure of working with Emily for two years at Forbes Media and to say she is a natural leader is a complete understatement. Emily continuously stepped up to lead the team, often when she wasn’t asked. She is a true social media expert that we utilized every day and her reliability and problem-solving skills made her an invaluable teammate.”
“Emily is an innovative digital, social media and marketing leader helping mission-driven brands and executives build relationships with their audiences. As a non-linear content creator and storyteller, with a specialty in purpose-led narratives and consumer engagement programs, She has a growth mindset - always positive and finding solutions to large scale challenges. ”
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