BRAND + COMMS
Brand marketing and communications leader with a 10+ years experience in media and tech.
My superpower: distilling complex ideas into impactful messaging.
I thrive in rapidly paced environments, creating custom strategies to connect with your target audience and generate business outcomes.
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CASE STUDIES - BRAND STRATEGY
READ US FIRST, THEM LATER
Our first formal brand campaign highlighted a competetive narrative, reminding readers of all the times The Information has brought them the news first.
THE INFORMATION REBRAND
The Information, launched in 2013, had never undergone a comprehensive brand overhaul. I took the work the internal team established with an external agency, Sylvain, and brought it to life.
ART WEEK MIAMI ARIZONA
When elites flocked to Miami, Florida for Art Basel Miami, instead of heading down to the exclusive parties and well-established shows, we decided to do something different.
BACKGROUND
Full resume and references available upon request
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Advisor for media, tech and VC on strategy for digital content creation and distribution.
Read more about my work: https://emilydrewry.substack.com/
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Implemented comprehensive rebrand, including project managing a rebuild of the digital publication’s site.
Ideated, launched, and ideated brand campaigns focused on subscriber retention, growth and awareness.
Executed PR strategy shift which led to cost savings and organic coverage in Digiday and Forbes.
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Managed all aspects of the marketing, communication and events strategy.
Built and managed team of marketers and designers.
Drove user acquisition efforts using paid media, content marketing, OOH and influencer marketing.
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Advised companies on marketing strategy surrounding IPO activities, including internal comms, experiential activations, digital marketing and paid media.
Managed channel activation strategy between units, including budget tracking, internal reporting, and project management.
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Transformed social media strategy into audience engagement systems that drove increased traffic and community brand affinity.
Piloted social-first video series which led to six-figure revenue deals with brand partners.
Spearheaded partnerships between the social media, audience, events and editorial teams to maximize resources and modernize marketing stacks.
Current & Previous Clients
ADWEEK
The Purse
Built to Win PAC
Atticus
CASE STUDIES - CONTENT STRATEGY
FORBES FLASH
While most of Forbes’s teams were formed for long-term journalism, I saw an opportunity for us to engage more deeply with our community, by utilizing livestreamed video news updates.
NASDAQ: SILICON SLOPES
To engage with our current and prospective partners, we took viewers to Utah’s annual tech conference, producing bespoke interviews in our custom studio.
FORBES: THE BEST PLACES TO RETIRE
I took a popular piece of journalism and turned it into a multimedia experience, extending the reach of our newsroom’s efforts and creating a sponsorable package.
WRITING + CORPORATE COMMUNICATIONS
PRIYANKA CHOPRA WANTS EVERYONE TO TALK ABOUT DIVERSITY
Priyanka Chopra Jonas spoke about her fearlessness in the face of adversity, especially when it comes to her career. “Ambition has no color,” she told me at the Forbes Women’s Summit. “It has no language. It has no border or country. Ambition is pure ambition. And I have it.”
HOW TO TURN INTRAPRENEURSHIP INTO GLOBAL IMPACT
“These days, decade-long tenure at companies is becoming increasingly rare –but I am a believer that when you love where you work and what you work on, there’s nothing more powerful. I believe you can continue to find ways to create impact in the long-term.”
VOICE’S CREATOR INCUBATOR PROGRAM
It’s no secret that content creators are finding it increasingly difficult to have valuable conversations online. Everyone has the ability to publish — but not everyone is able to have their work rise above the cacophony on channels where algorithms favor the loud and provocative…
TESTIMONIALS
